Advisory Services
By using the Van Westendorp methodology, we provide to our clients valuable insights into customer price expectations, allowing them to set competitive prices for their products or services. This ensures competitiveness, while maximizing revenue potential and ultimately profitability.
Upgrade your pricing approach from break-even experiments to data-supported decisions and strategies from the market.
Core Service Features
You can expect the following outcomes:
Discover the right pricing
Discover or validate your current pricing structure.
Optimize the current pricing
Optimize your current pricing structure to market expectations.
Personalize by market
Create opportunities in markets with more purchasing power.
Use Cases
Some examples where pricing advisory services are used:
For business plans
Market-backed revenue projections.
For marketing campaigns
Data support for better campaign performance.
For investment pitches
Show evidence of market traction to investors.
Frequently asked questions
Here are some common questions about our advisory services.
We are convinced that customer-accepted pricing is one of the most important aspects of a business model, as it can be a crucial determinant of company revenue and profitability. Therefore, we created an additional market research service to help our clients succeed in a competitive market by advising an optimal pricing that sells.
Pricing advisory projects include data collection, a report with our price point recommendations as well as the raw data files.
It is difficult to show revenue to new investors if you have a capital-intensive MVP (i.e. in heavy industries), which requires substantial funding to be build.
By researching and advising on price expectations of the market with our pricing advisory services, we provide our clients supporting evidence of market demand that helps raising the necessary capital from investors to build their MVP.
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